| Ferrari S.p.A. is an Italian sports
car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in
1928 as Scuderia Ferrari, the company sponsored drivers and manufactured
race cars before moving into production of street-legal vehicles in 1947
as Ferrari S.p.A.. Throughout its history, the company has been noted for
its continued participation in racing, especially in Formula One, where
it has enjoyed great success.
After years of financial struggles,
Enzo Ferrari sold the company's sports car division to the Fiat group in
1969 to ensure continued financial backing. Enzo Ferrari retained control
of the racing division until his death in 1988 at the age of 90. Earlier
that year he had overseen the launch of the Ferrari F40; the last new Ferrari
to be launched before his death, and arguably one of the most famous supercars
ever made.
Ferrari also has an internally managed
merchandising line that licenses many products bearing the Ferrari brand,
including eyewear, pens, pencils, electronic goods, perfume, clothing,
high-tech bicycles, watches, cell phones, and even laptop computers.
In 2007 the Financial Times put Ferrari
at the top of its list of 100 Best Workplaces in Europe.
Ferrari has had a long standing relationship
with Shell Oil. It is a technical partnerships with Ferrari and Ducati
to test as well as supply fuel and oils to the Formula One, MotoGP and
World Superbike racing teams. For example, the Shell V-Power premium gasoline
fuel has been developed with the many years of technical expertise between
Shell and Ferrari. |
